IAS Extends TikTok Partnership for Enhanced Brand Safety Measurement across 23 Additional Markets

IAS (Integral Ad Science), a global leader in digital ad verification, announced today that they have extended their partnership with TikTok, a leading short-form mobile video platform. This partnership will enable IAS to provide an enhanced and more comprehensive set of brand safety measurement solutions to advertisers across 23 additional markets. The partnership builds upon the existing collaboration between the two companies to promote brand safety on TikTok and provide a safe viewing experience for users.

What Does the Partnership Entail?

Under this partnership, IAS will be able to leverage its proprietary technology to help advertisers assess and protect their brand reputation on the TikTok platform. The expanded partnership will provide advertisers with a holistic view of their brand safety risks, enabling them to make informed decisions regarding their advertising investments.

#IAS #TikTok #brandprotection #brandsafety

The Importance of Brand Safety Measurement

Brand safety is one of the top priorities for advertisers as they look to protect their brand reputation and ensure that their ads are not displayed next to inappropriate content. IAS’s suite of brand safety measurement tools empowers advertisers to go beyond just measuring ad viewability and verification of ad delivery, but also assess the quality and context of the content that their ads are running alongside.

The Benefits of the Partnership

This partnership between IAS and TikTok will help advertisers to improve the quality and context of their advertising campaigns while also creating a safer environment for users. Moreover, it allows brands to reach TikTok’s growing global audience while ensuring that their ads are being served in a responsible and brand-safe manner.

The Global Reach of TikTok

TikTok has emerged as one of the fastest-growing social media platforms with an estimated 689 million active users worldwide. The company’s popularity has been driven by its ability to create engaging and personalized content that resonates with users across demographics. With this partnership, IAS will be able to leverage its expertise in brand safety across 23 additional markets, expanding its reach and providing advertisers with greater insight into the safety and quality of their advertising campaigns.

Summary: IAS and TikTok are extending their partnership to enable IAS to provide brand safety measurement solutions to advertisers across 23 additional markets. The partnership will help advertisers to improve the quality and context of their advertising campaigns, creating a safer environment for users. This partnership will help to expand IAS’s expertise in brand safety and reach TikTok’s growing global audience. #BUSINESS