Refrigeration for Beauty Products Market Growth and Forecast to 2023
The beauty industry is thriving like never before. With an increasing number of people putting an emphasis on their physical appearance, this industry is expected to reach a global value of $820 billion by 2023. The growth in the beauty industry prompts the need for high-quality beauty products that have an extended shelf life.
Refrigeration for Beauty Products
Beauty products contain active ingredients that have a shorter shelf life than traditional cosmetics. Therefore, it is important to keep these beauty products at low temperatures to ensure that they remain safe and effective. Refrigeration has emerged as an effective solution to increase the shelf life of beauty products. This is the reason why companies like Kylie Cosmetics, Astroai, and Teami are using refrigeration as a part of their marketing strategy.
By storing products at low temperatures, it helps preserve their potency and effectiveness, ensuring customers get the most out of their beauty purchase. Additionally, the freshness of the product makes customers more confident about their purchase, leading to increased brand loyalty. Using refrigeration also allows for more innovation in product formulation and packaging.
Key Players: Kylie Cosmetics, Astroai, Teami
Kylie Cosmetics is one of the leading companies in the beauty industry that is investing in refrigeration technology. Kylie Jenner, the founder of the company, unveiled her line of skincare products in 2019, and the line includes products that require refrigeration to maintain their effectiveness. These products were launched with a tagline “Keep it cool”.
Astroai focuses on creating high-quality refrigeration solutions for maintaining the efficacy of beauty products. The cooling solutions provided by Astroai are not only effective for storing beauty products, but also for food, drinks and other perishables that need to be kept at a cool temperature.
Teami is a company that has its roots in producing natural herbal tea blends but has branched out to create a line of beauty products. Teami sources their ingredients from all over the world, many of which are perishable and require refrigeration. The use of refrigeration has allowed for natural preservation of their products and minimized the need for artificial preservatives.
Forecast to 2023
With the beauty market expected to grow to $820 billion by 2023, the need for refrigeration as a means of product preservation is expected to skyrocket. Beauty companies are expected to continue investing in refrigeration technology to maintain their position in the market. As customers become more conscious about what they are putting on their skin, the need for natural and effective beauty products that require refrigeration will increase.
Summary
In conclusion, the beauty industry is booming, and customers are looking for high-quality products that are both effective and safe for use. Refrigeration is emerging as a viable solution for product preservation, allowing companies to create more innovative and natural products while maintaining their potency and efficacy. As the beauty market continues to grow, so does the need for refrigeration technology, and we can expect more companies to follow in the footsteps of industry leaders like Kylie Cosmetics, Astroai, and Teami.
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